Hey Everyone,
Here is an overview of my design Brief. Any comment on my logo and my fonts will be appreciated.
Here is an overview of my design Brief. Any comment on my logo and my fonts will be appreciated.
Hey Sarah,
ReplyDeleteYou found great images for this project. For me, it's difficult to find the right images from thinkstock.com. Looking forward for you project.
Sarah – nice to see your work move forward.
ReplyDeleteWritten Brief: The purpose of this page is to set us up for what comes on the following pages. Your intentions should be written down here; like what type of colors and why they make sense for your audience; same with fonts and images. Writing down your concept here, will help us “see” your concept and understand the foundation of your aesthetic decisions.
I think your company is very much a B2B company. Very few individual people walk into an Offset Printer with a project. Because of the expense, your audience would include publishers, small and large businesses doing print marketing, etc. Right?
It’s good you have listed your competitors – do you want to show us their logos too?
Logo: this is a much better name. Distinct Print – nice. Your icon is constructed with 1 large circle and 2 small circles and 1 line of typography. One of these circles hangs down well below the rest of the element. Is this logo as compact, and well formed as it could be? Are there other positions for these elements in relation to each other? Do those small circles need to be 90 degree apart? Could the icon sit between the 2 words? Could the words be stacked on 2 lines – creating a different overall shape? I encourage you to keep thinking about this and work in your process book to find a more compact arrangement.
Colors: I question the 3rd color: a mauve that could easily speak to older women and shifts this whole palette towards a feminine slant. This is heavy industry, and as such needs to appear possibly stronger than these colors indicate. Consider using tones of grey (either cool or warm) for your 2 neutral colors.
Fonts: Playfair Display is very playful, so as much as I enjoy it, I question it for the same reasons I’ve stated above. Your logo typography is a strong sans serif with a quirky “i” – which gives it character. I think you will need to choose your companion fonts carefully, so they don’t compete/fight with that font. Would the body copy work for headings too? That might work.
Photos: Very good photo images – not sure you will need the technical illustrations, but it’s nice to have them in case you do.