A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Elizabeth – this is improving all the time! The logo continues to be simplified, and now sits more inventively with the typography. Nice. Some thoughts:
Letterhead: The left over little rectangles in lower left – I’m not sure you need them. They don’t appear in any of the other brand projects, and so they can’t really be called secondary elements. Instead, it seems like the blue horizontal bands have started to play a more important role in the design – so maybe you ought to consider how to incorporate them in the letterhead.
The address in upper right – does it sit too high on the page? Should it share a baseline with the logo type instead? FYI – often, the street address comes first, followed by phone #, then email and then website address. That is the usual order of things.
Business Card: Should the name on backside be bold? Or maybe Visionary Prints? Also – as I look at the backside of the envelope, I see that you are starting to deconstruct the logo (icon sits without the type). Can you continue to think about further deconstruction and use just the left half of the icon on the backside of the business card – letting the rest of it bleed off the right edge? The negative space there seems to call for something of that shape to sit there… and it would be great to “hint” at the logo on this side.
Envelope – nice. Not sure why you are repeating the name of the company in the return address spot. You only need the 2 lines for the street address under the logo.
Elizabeth – this is improving all the time! The logo continues to be simplified, and now sits more inventively with the typography. Nice. Some thoughts:
ReplyDeleteLetterhead: The left over little rectangles in lower left – I’m not sure you need them. They don’t appear in any of the other brand projects, and so they can’t really be called secondary elements. Instead, it seems like the blue horizontal bands have started to play a more important role in the design – so maybe you ought to consider how to incorporate them in the letterhead.
The address in upper right – does it sit too high on the page? Should it share a baseline with the logo type instead? FYI – often, the street address comes first, followed by phone #, then email and then website address. That is the usual order of things.
Business Card: Should the name on backside be bold? Or maybe Visionary Prints? Also – as I look at the backside of the envelope, I see that you are starting to deconstruct the logo (icon sits without the type). Can you continue to think about further deconstruction and use just the left half of the icon on the backside of the business card – letting the rest of it bleed off the right edge? The negative space there seems to call for something of that shape to sit there… and it would be great to “hint” at the logo on this side.
Envelope – nice. Not sure why you are repeating the name of the company in the return address spot. You only need the 2 lines for the street address under the logo.
Great work.