A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Pavlo the inside is coming along much better. I like the font you've chosen for the headings. They're a little too close to the photos however. I would give more space to the top. I like the enlarged photos as well, quite eye-catching. I still question the pink. I'm not a huge fan of it. For the cover, I feel like the placement of the name and logo might be covering up an important part of the photo. Maybe move it down a bit? Or decrease the opacity on the white box? I'm not sure. And maybe you could play a bit more with the typography on the back where it says "fast & efficient" so it can not only take up some more space in that area but also to add a nice appeal to it. Great work so far!
Pavlo, this looks really good! I enjoy what you've done with the inside and how you chose to lay the information out. The only thing I suggest is giving the type in each section a little bit more room around the edges. That way it creates more breathing room as well as shorter lines to read. The back, I like what you've done with the picture and shape below it. It's a very effective image that looks good over lapping the panels. I do agree with Eleni on the type "Fast and Efficient" I think you need to make it a bit smaller, from what I can tell it looks as though it's crossing over just a bit into the middle panel on the back. The font for that is one I don't see anywhere else, also. I suggest turning it into the same font you use for your information headings on the inside panel. It looks a little out of place with the different style. I also agree with her on the front panel. I would either lower the opacity more or make it a solid figure that goes across the whole front panel. That way there's an even medium between the name of your company and the picture behind it. Great work so far!
I agree with Nicole on the "Fast and Efficient" side. The typefaces should be consistent. On the same topic, the headers on the inside aren't all the same style, "What We Offer" is different from the other two headers. I'm also not sure I'm a fan of the gray on the middle inside panel, but that's just personal preference.
Pavlo – I second everything Eleni and others have said. Please please please rethink the pink color. The light grey that I see on the inside middle panel is a better choice to replace the pink with. And, her other comments are exactly what I would say to you as well. Please restyle “Fast and Efficient” to match your other headings and reposition your logo on the cover down lower, in a whiter band that bleeds off the panel right and left (it almost does now, so go ahead and let it bleed).
Negative space – you need more of it to separate the headings from the photos, but also I suspect you need more of it between the type and the folds. Cut type if you need to, to gain the extra space in those areas.
Pavlo – I second everything Eleni and others have said. Please please please rethink the pink color. The light grey that I see on the inside middle panel is a better choice to replace the pink with. And, her other comments are exactly what I would say to you as well. Please restyle “Fast and Efficient” to match your other headings and reposition your logo on the cover down lower, in a whiter band that bleeds off the panel right and left (it almost does now, so go ahead and let it bleed).
Negative space – you need more of it to separate the headings from the photos, but also I suspect you need more of it between the type and the folds. Cut type if you need to, to gain the extra space in those areas.
Palvo, as the peers said above, the pink color for the outside panel is not a great choice. the picture in the back with the color palette has already so many colors. Therefore you can leave the rest of the page White. Reduce the font size of the address in the back (it doesnt need to be big). Fast and efficient can be aligned with the cmyk color. The front cover, the logo on the top hides the essential of the picture. I think it will be better in the bottom with a strong color without the white overlay under the logo. for the inside... I wouldn't have the picture aligned on the top. If you want to keep the same layout, check the font size of the 3rd panel title to match the other ones and remove the picture in the bottom.
Pavlo the inside is coming along much better. I like the font you've chosen for the headings. They're a little too close to the photos however. I would give more space to the top. I like the enlarged photos as well, quite eye-catching. I still question the pink. I'm not a huge fan of it. For the cover, I feel like the placement of the name and logo might be covering up an important part of the photo. Maybe move it down a bit? Or decrease the opacity on the white box? I'm not sure. And maybe you could play a bit more with the typography on the back where it says "fast & efficient" so it can not only take up some more space in that area but also to add a nice appeal to it. Great work so far!
ReplyDeletePavlo, this looks really good! I enjoy what you've done with the inside and how you chose to lay the information out. The only thing I suggest is giving the type in each section a little bit more room around the edges. That way it creates more breathing room as well as shorter lines to read.
ReplyDeleteThe back, I like what you've done with the picture and shape below it. It's a very effective image that looks good over lapping the panels. I do agree with Eleni on the type "Fast and Efficient" I think you need to make it a bit smaller, from what I can tell it looks as though it's crossing over just a bit into the middle panel on the back. The font for that is one I don't see anywhere else, also. I suggest turning it into the same font you use for your information headings on the inside panel. It looks a little out of place with the different style. I also agree with her on the front panel. I would either lower the opacity more or make it a solid figure that goes across the whole front panel. That way there's an even medium between the name of your company and the picture behind it.
Great work so far!
I agree with Nicole on the "Fast and Efficient" side. The typefaces should be consistent. On the same topic, the headers on the inside aren't all the same style, "What We Offer" is different from the other two headers. I'm also not sure I'm a fan of the gray on the middle inside panel, but that's just personal preference.
ReplyDeletePavlo – I second everything Eleni and others have said. Please please please rethink the pink color. The light grey that I see on the inside middle panel is a better choice to replace the pink with. And, her other comments are exactly what I would say to you as well. Please restyle “Fast and Efficient” to match your other headings and reposition your logo on the cover down lower, in a whiter band that bleeds off the panel right and left (it almost does now, so go ahead and let it bleed).
ReplyDeleteNegative space – you need more of it to separate the headings from the photos, but also I suspect you need more of it between the type and the folds. Cut type if you need to, to gain the extra space in those areas.
Pavlo – I second everything Eleni and others have said. Please please please rethink the pink color. The light grey that I see on the inside middle panel is a better choice to replace the pink with. And, her other comments are exactly what I would say to you as well. Please restyle “Fast and Efficient” to match your other headings and reposition your logo on the cover down lower, in a whiter band that bleeds off the panel right and left (it almost does now, so go ahead and let it bleed).
ReplyDeleteNegative space – you need more of it to separate the headings from the photos, but also I suspect you need more of it between the type and the folds. Cut type if you need to, to gain the extra space in those areas.
Palvo, as the peers said above, the pink color for the outside panel is not a great choice. the picture in the back with the color palette has already so many colors. Therefore you can leave the rest of the page White. Reduce the font size of the address in the back (it doesnt need to be big). Fast and efficient can be aligned with the cmyk color.
ReplyDeleteThe front cover, the logo on the top hides the essential of the picture. I think it will be better in the bottom with a strong color without the white overlay under the logo.
for the inside... I wouldn't have the picture aligned on the top. If you want to keep the same layout, check the font size of the 3rd panel title to match the other ones and remove the picture in the bottom.