A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Elizabeth – it’s nice to see the logo applied! Some thoughts:
Logo – still seems weak on the page, light and not bold enough. I wonder, because you have added a secondary element of overlapping rectangles, if you could use one of those rectangles behind the logo (icon would move to white)? With the added color behind the big V, the boldness would happen without you having to use heavier and thicker lines for the V (which I know you don’t want to do). So – think about it. The logo, icon and typography, must appear as the focal point on page. Currently the lower left is dominating the design. Is there a way to combine these elements to create a stronger logo, and eliminate a competing focal point?
Letterhead: Lower left pulls the eye away from the logo and contact info. Do you need it? I don’t think so – better to find a way to combine those colorful rectangles into your icon instead. The ghosted colors behind the contact info are ok, but it will be interesting to see what happens to that corner once you have strengthened the logo itself. Maybe a ghosted element in lower left is what you could do instead??
Envelope: Backside should just contain the icon and not name, Front side needs to have a return address (a street address under the full logo). Again, I question the colorful rectangles that seem to clutter the design rather than strengthen it.
Business Card: It is important that the “V” icon does not sit so close to the trim edge. Make a margin of 1.5 picas around the edges, and stay within that “live” area. I can’t help think that adding a background color/shape behind the V would also help this project. Side 1 could be color full bleed with white icon in middle, and Side 2 could have full logo with contact info and name. Do you think the social media icons are necessary on the card? For sure on a website, linked to the social media page – but on the card? Not sure… but it’s something to consider because this side is quite full, and could use a bit more space for the other info.
Elizabeth – it’s nice to see the logo applied! Some thoughts:
ReplyDeleteLogo – still seems weak on the page, light and not bold enough. I wonder, because you have added a secondary element of overlapping rectangles, if you could use one of those rectangles behind the logo (icon would move to white)? With the added color behind the big V, the boldness would happen without you having to use heavier and thicker lines for the V (which I know you don’t want to do). So – think about it. The logo, icon and typography, must appear as the focal point on page. Currently the lower left is dominating the design. Is there a way to combine these elements to create a stronger logo, and eliminate a competing focal point?
Letterhead: Lower left pulls the eye away from the logo and contact info. Do you need it? I don’t think so – better to find a way to combine those colorful rectangles into your icon instead. The ghosted colors behind the contact info are ok, but it will be interesting to see what happens to that corner once you have strengthened the logo itself. Maybe a ghosted element in lower left is what you could do instead??
Envelope: Backside should just contain the icon and not name, Front side needs to have a return address (a street address under the full logo). Again, I question the colorful rectangles that seem to clutter the design rather than strengthen it.
Business Card: It is important that the “V” icon does not sit so close to the trim edge. Make a margin of 1.5 picas around the edges, and stay within that “live” area. I can’t help think that adding a background color/shape behind the V would also help this project. Side 1 could be color full bleed with white icon in middle, and Side 2 could have full logo with contact info and name. Do you think the social media icons are necessary on the card? For sure on a website, linked to the social media page – but on the card? Not sure… but it’s something to consider because this side is quite full, and could use a bit more space for the other info.