A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Tuesday, August 2, 2016
Nicole Design Brief
Hello Everyone,
Let me know what you think of my logo, I'm sticking with the name "Squeegee" for my company. As well as the colors I've chosen, I don't think they're too bad together but other opinions would be nice.
Written brief: is complete and well written, and makes perfect sense.
Logo: This has come a long way, and abstracting the squeegee itself into a bold shape is good step. I wonder if the icon, however, feels a bit heavy above the typography. Yes, it makes sense that it sit up there, because the process itself would dictate that position… but I wonder if the green shape could actually sit behind the type. Yes – I KNOW I have said multiple times not to place typography into the icon shape… but in this case I think it makes sense to condense the separate elements from 3 to 2 in this logo. I could foresee that your company might use just the typography inside its green rectangle sometimes, and for larger uses of the logo the upper handgrip would be part of it. Not sure this is as clear as I want it to be – so if this logo still appears like this tomorrow in your brief, we can have a conversation about my thoughts.
Images: great. I wonder if you could find some people actually wearing matching tshirts??
Colors: I’m all for a bright color palette. But are you sure you need 3 really bright mid-tone values and a “dead” grey? Remember – you need a range of values – and I don’t see a range here. They are all mid-tone colors. So – consider which 2 bright colors you want to retain and find a dark and a light neutral that support those colors. Move away from that grey, it does nothing but dull down those bright colors (which you want to be brilliant, right?).
Fonts: often we see Franklin Gothic paired with Baskerville, and Devanagari is a lot like Baskerville – so this should work for you.
Nichole – some great work here.
ReplyDeleteWritten brief: is complete and well written, and makes perfect sense.
Logo: This has come a long way, and abstracting the squeegee itself into a bold shape is good step. I wonder if the icon, however, feels a bit heavy above the typography. Yes, it makes sense that it sit up there, because the process itself would dictate that position… but I wonder if the green shape could actually sit behind the type. Yes – I KNOW I have said multiple times not to place typography into the icon shape… but in this case I think it makes sense to condense the separate elements from 3 to 2 in this logo. I could foresee that your company might use just the typography inside its green rectangle sometimes, and for larger uses of the logo the upper handgrip would be part of it. Not sure this is as clear as I want it to be – so if this logo still appears like this tomorrow in your brief, we can have a conversation about my thoughts.
Images: great. I wonder if you could find some people actually wearing matching tshirts??
Colors: I’m all for a bright color palette. But are you sure you need 3 really bright mid-tone values and a “dead” grey? Remember – you need a range of values – and I don’t see a range here. They are all mid-tone colors. So – consider which 2 bright colors you want to retain and find a dark and a light neutral that support those colors. Move away from that grey, it does nothing but dull down those bright colors (which you want to be brilliant, right?).
Fonts: often we see Franklin Gothic paired with Baskerville, and Devanagari is a lot like Baskerville – so this should work for you.