A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Thursday, August 11, 2016
Offset Distinct Print - Corporate Identity - Sarah Anegbele
I like the icons on the business card and the use of the triangles with the different tones of blue, but I think you may want to adjust the angles on the letterhead, they cut a little close to the text.
I love the logo as is now! I think it looks great. The overall feel from this is definitely corporate-like as you wanted it to be. Especially with the colors as well. I like that you used that element from the logo in all the forms because it keeps them all tied together with a consistent theme. Very nice!
Sarah – this is really coming along great. Nice work – and your changes have created an identity that is quite perfect for the industry. Logo is done – you have solved the previous issues – nice work.
Business Card: Am I seeing 2 different address-side designs? If so, I vote for the bottom one without the QR code. It’s more unified with the other side by the use of the blue horizontal background and ghosted logo.
Envelope: Love the backside! Front may have a mailing issue with the dark blue/grey angles along the bottom. Check postal regulations (or just play it safe) by pulling them lower on the format. This is often where some postal type sits… so we have to stay away from it.
Letterhead – I agree with Sebastian, I think the background colors top and bottom need to move away from the “live” area that might be typed into.
I like the icons on the business card and the use of the triangles with the different tones of blue, but I think you may want to adjust the angles on the letterhead, they cut a little close to the text.
ReplyDeleteSarah
ReplyDeleteI love the logo as is now! I think it looks great. The overall feel from this is definitely corporate-like as you wanted it to be. Especially with the colors as well. I like that you used that element from the logo in all the forms because it keeps them all tied together with a consistent theme. Very nice!
Sarah – this is really coming along great. Nice work – and your changes have created an identity that is quite perfect for the industry. Logo is done – you have solved the previous issues – nice work.
ReplyDeleteBusiness Card: Am I seeing 2 different address-side designs? If so, I vote for the bottom one without the QR code. It’s more unified with the other side by the use of the blue horizontal background and ghosted logo.
Envelope: Love the backside! Front may have a mailing issue with the dark blue/grey angles along the bottom. Check postal regulations (or just play it safe) by pulling them lower on the format. This is often where some postal type sits… so we have to stay away from it.
Letterhead – I agree with Sebastian, I think the background colors top and bottom need to move away from the “live” area that might be typed into.
Nice nice nice.