A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Tuesday, August 2, 2016
Visionary Prints Design Brief update_Cinelli-Graham
Hey everyone, here's and update of my design brief. I changed the color of my logo, and my color pallet as well. I'd love to get you guys feed back. Thank you
Elizabeth – this is really starting to come together.
Logo: you have made this work nicely. Remember – because of its lightness, it must be used quite large in any situation. A further thought would be take a look at using a bit bolder line for one of the “V”s. Have you at least looked at stacking the typography on 2 lines below the icon – just to make sure you are settled on this arrangement.
Fonts: Do you have too many fonts? They are so similar, why do you need them all? Question: Is Avenir Light tracked wide here? It seems to be too spaced out for body copy.
Written Brief: I suggest you start with your last paragraph, and make sure this is written in a narrative, rather than a list form. Please attend to your paragraph markers, this is very heard to read when we can’t see the individual paragraph beginnings. You can either indent, add space between, or use some other mechanism… but it can’t stay as it is.
Colors and images: nice, even though your palette isn’t drawn directly from the images, it will not compete with them because of its soft neutral nature. The photo with the ink splatters does contain these colors, so it would be good to find a use for it.
Hey Elizabeth
ReplyDeleteI love your logo. It's very modern, elegant and impressive. It match your color palette. Looking forward for you project.
Wow, the CMYK logo looks so much better, only problem is that in the triangle I'm seeing a backwards "y".
ReplyDeleteElizabeth – this is really starting to come together.
ReplyDeleteLogo: you have made this work nicely. Remember – because of its lightness, it must be used quite large in any situation. A further thought would be take a look at using a bit bolder line for one of the “V”s. Have you at least looked at stacking the typography on 2 lines below the icon – just to make sure you are settled on this arrangement.
Fonts: Do you have too many fonts? They are so similar, why do you need them all? Question: Is Avenir Light tracked wide here? It seems to be too spaced out for body copy.
Written Brief: I suggest you start with your last paragraph, and make sure this is written in a narrative, rather than a list form. Please attend to your paragraph markers, this is very heard to read when we can’t see the individual paragraph beginnings. You can either indent, add space between, or use some other mechanism… but it can’t stay as it is.
Colors and images: nice, even though your palette isn’t drawn directly from the images, it will not compete with them because of its soft neutral nature. The photo with the ink splatters does contain these colors, so it would be good to find a use for it.