A blog for the summer 2016 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Pavlo: I have to question the overly pink background! Who are you talking to: business associates, other printers, and designers right? What’s the deal with the little kiddie colors back there? I can see that you found that color in the foreground of the cover image, but there are other colors in that photo that make more sense – like a warm grey. But, I’m not sure you need to colorize the whole background of the brochure – consider using the grey for the middle panel of the inside only, to bring some contrast to the different sections. It would be a way to help “chunk” the type.
Cover: The logo isn’t readable enough. Where else can this logo be on top of that image? And if you can’t find a suitable place, then maybe it shouldn’t be sitting on top of it at all? Or, maybe the logo (or just the type) should be white?
Your margins around the edges of your panels seem fine, but you will need to increase the negative space on either side of your folds.
Reminder about font – you really need to find a better font than Monico, which seems to have lots of internal issues (kerning is just the most prominent). Also – I don’t recommend that you use the script font for anything other than your logo. Maybe the sans serif you find next will work for all your headings, including “Fast & Efficient.”
I have to agree with Coni, I'm also very confused about your choice of pink. I don't think this makes much sense for your audience. I'm not sure if I like the secondary font, the one you're using for headings and the "Printing" in your logo. I don't think these two fonts go well together, nor is it strong enough within the brochure because of the kerning with this font. I think you need a bit more space between the bodies of text and images. They're almost touching. I also think the "highlight" heading is placed awkwardly. I really like the images you've chosen, especially on the front and back covers. Again, I think they will be more powerful when you replace the pink color. So far so good!
Pavlo: I have to question the overly pink background! Who are you talking to: business associates, other printers, and designers right? What’s the deal with the little kiddie colors back there? I can see that you found that color in the foreground of the cover image, but there are other colors in that photo that make more sense – like a warm grey. But, I’m not sure you need to colorize the whole background of the brochure – consider using the grey for the middle panel of the inside only, to bring some contrast to the different sections. It would be a way to help “chunk” the type.
ReplyDeleteCover: The logo isn’t readable enough. Where else can this logo be on top of that image? And if you can’t find a suitable place, then maybe it shouldn’t be sitting on top of it at all? Or, maybe the logo (or just the type) should be white?
Your margins around the edges of your panels seem fine, but you will need to increase the negative space on either side of your folds.
Reminder about font – you really need to find a better font than Monico, which seems to have lots of internal issues (kerning is just the most prominent). Also – I don’t recommend that you use the script font for anything other than your logo. Maybe the sans serif you find next will work for all your headings, including “Fast & Efficient.”
Lots to think about, but it’s coming along!
Pavlo
ReplyDeleteI have to agree with Coni, I'm also very confused about your choice of pink. I don't think this makes much sense for your audience. I'm not sure if I like the secondary font, the one you're using for headings and the "Printing" in your logo. I don't think these two fonts go well together, nor is it strong enough within the brochure because of the kerning with this font. I think you need a bit more space between the bodies of text and images. They're almost touching. I also think the "highlight" heading is placed awkwardly. I really like the images you've chosen, especially on the front and back covers. Again, I think they will be more powerful when you replace the pink color. So far so good!