Hey guys, here's my first brochure draft. I went with the traditional thin rectangle shape, the whole page being 11"x11". I'm not sure if I have too much text on some pages, or not enough text/information on others. Let me know what you think.
Thanks
Sebastian,
ReplyDeleteGreat choice in photos! I think it really brings your company logo and the brochure for this process together nicely. I seem to be having the same problem you're having with the ratio of how much text I have on some pages. I've looked at other brochures online and some seem to have a lot of text while others barely have any. I think as long as you get what you want to say about your company out there, that will be enough. I also like the fact that you added some statistics and facts about your process that make it a bit more pleasing, because we know the process used to be a lot more harmful to our environment. The nature pictures really help with getting that point across as well. Keep up the good work!
Sebastian – your photos support your marketing approach, which is to emphasize your ecological awareness as you make paper. Great. Some thoughts:
ReplyDeleteCover: The cover depends on your nice logo and the name of your business. Is that enough? Does this cover fit into the conceptual approach that I’ve heard you say (and I’ve written above)? One thought would be to start with an additional image on the cover, but then I’m wondering if there is a more clever way to use images here? Since we will see the logo on the back of this brochure, and in many other places in this pocket folder, I wonder if there is a way to use the logo in a new way? Have you considered combining your logo with the idea of imagery - replacing the 2 colors of your logo with 2 images? I encourage you to bring more creativity to the cover design here – how else can you start this brochure?
Back cover: Please add contact information to this panel along with the logo.
Fold-in panel: The large vertical image holds a lovely wilderness stream, and I understand why the type is sitting in a translucent rectangle at the top: to improve readability. So the question is, is it readable enough? I’m not sure. Have you also considered using a darker rectangle with white type? I also question the text block shape inside this rectangle – have you considered using justified type, so the shapes nest more perfectly within each other? Have you experimented with leading here? I’m wondering if a bit more leading would also make this more inviting to read.
Inside panels from left to right: The top paragraph could serve as an introductory one if you were to style it differently to emphasize it a bit beyond just body copy style. I question the emphasis at the bottom of this panel, which lists the other uses of the paper. Instead, I would suggest you leave this as normal body copy size, since it seems to follow the last paragraph that talks about printers and designers as the main market for your paper products. Then, you can revisit the top of this panel, making sure it holds enough interest for the reader so they don’t skip over it and instead read the type at the top of the photo. If you have room, one idea could be to add a very small photo to the top of this panel (Do we need to see your product, somewhere in this brochure?).
I wonder if you would think of the data I see at the top of the photo as a possible infograph. Is there a way that this data could be designed to become more interesting? Even just with typography, I believe this could really add an interesting element to the brochure. Numbers are important here, right? Can you interpret this data for us just a bit, so we don’t feel like we are reading a page of statistics?
Nice Sebastian! This is really coming along.
I very like the photos that you used. Thank you for sharing.
ReplyDeleteSebastian
ReplyDeleteI love the photos you've used, they're perfect for your company and your audience as well. I like the simple, clean look and feel to it. Very contemporary with the negative space. I'm not sure, but I feel that the front page still needs another element to it, it seems a bit too plain. Although I know you are going for a simple look, I think it might be too simple and need another interesting element added. The middle and right inside pages seem a bit too empty. Although we love to see the great image, I think we might need a bit more text inside. So far so good!
In love with the photos that are being used in this brochure. Also the fact that your are showing us nature and not the machines, cool concept.
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